APRIL 2020 - MARCH 2021
UX AND | UI DESIGN SYSTEM | BRAND | PRODUCT
POSTED: 02/04/2021 - 4 MINUTES READ
The Intro
The idea behind this brand is to use sports affiliates-referral programs for monetization.
My responsibilities were the same as for Prize Jar We’ve changed some elements and a registration journey. This project was more about the branding, but I did some UX changes like for e.g. on-boarding experience and purchase journey.
The Logo
Our initial idea was “American Bronco Style”.
We’ve discovered (by user tests) that even if it looks sporty, the European Style (Fifa, Champions League etc.) could work better worldwide. Especially in the UK, so we’ve changed it to a more universal look.
The Template
I used the same template as for the Prize Jar. With the same naming convention and design-lingo.
New Features
From the user feedback, we’ve learned that:
- Past game panels were difficult to find and notice - users didn’t know that we need 2 more days before the draw could take place
- It’s difficult to customise panels, and it’s not possible to make them in different colours (from the team)
- There is no connection between the prize panel and how entries look in the user panel
I created a new version of prize panels. I also wanted to add “a ticket with a perforation” look to it.
New Ended Game Panel
New Entries In User Panel
We’ve added bundles and post free entry offer.
Winner Stories
Users are the most important assets. Showing them and telling their stories gave us the opportunity to build trust and an important human touch. I found it very rewarding and interesting to read them.
I had placed the Winners Panel below competitions. Users can see it and have easy access to it. They can also check who had won past prizes, which give us credibility. It was a clear tradeoff between trust and UI.
Winners On The Homepage
Winners Modal
Marketing Materials
I created generic marketing materials
To help establish the brand guidelines
Instagram Posts
Social Media Hero Banners
CRM Templates
The Gallery
The Gallery
Registration
Game Entry
User Panel With Entries
Bonus Game Entry
Purchase
Payment Confirmed
The Outcome
This project was very similar to the past PrizeJar and please check more in-detail case studies here. But It was interesting to see how a different brand could apply to the same template.
From a business point of view, this product is getting traction and growing. It will be very interesting to see how it will conquer this niche market.
Recent 2019-2023
Portfolio
This section contains the selection of my best past projects
SEP 2023
Heavy Duty Challenge
"I crafted the brand and GUI for Heavy Duty Challenge game, ensuring a seamless user experience through rigorous testing and UX refinement."
UX | UI | Brand
AUG 2021
Internet
Raffles
"I led the creation of an innovative internet competition platform, establishing design systems, UI, and UX. Continuously providing design support, I've been integral to the ongoing success of this brand."
UX | UI | Brand
OCT 2019
Design
System
“I crated s design system and managed 12 casino brands, collaborating with the front-end head to create a Sketch plugin for faster production. I also conducted user tests and served as the primary UX resource company-wide."
UI | UX
MAY 2018
Gamification features
"I conducted research and designed gamification features across our company's product portfolio, collaborating with cross-functional teams to enhance user engagement and overall experience."
UX | UI
SEP 2016
Lottery Syndicates
"I directed the research and design of a green-field syndicate lottery app, overseeing the entire process from initial research to MVP design. This case study exemplifies my approach to app design."
UX | UI
Older projects
+5y Old
This section contains the selection of much older projects just for the reference
JUN 2018
Slingo Boom HTML5 Game
"I directed the research and design of a green-field syndicate lottery app, overseeing the entire process from initial research to MVP design. This case study exemplifies my approach to app design."
Playstation | PC | Xbox
Product design
Older projects
+5y Old
This section contains the selection of much older projects just for the reference
More Projects and Samples Avalible Upon Request
Archive
+6 years old works
may 2015
Pirate
Plunder
GUI design, animations and art for company’s flagship product
VISUAL DESIGN
2013-2015
Geonomics GUI design
I was Art Directing creation of skins for company’s instant win games
VISUAL DESIGN
Ancient
+10 years old projects
aug 2013
Zoony
Match
Game UI And UX
GUI DESIGN
may 2012
Brainstorm iOS app
New product line design and service
PRODUCT DESIGN
JUN 2009
Blamball
iOS game
New product line design and service
GAME DESIGN
MISC
Areas Of Interest
2010-2013
Various
Animations
Some Animations For The US Based Companies
Animations
JULY 2020
Nathaniel 19
free font for all
As an experiment I had created a freeware font for all designers
FONT DESIGN
2009-2020
MY Art &
Drawings
After Hours,
My Art and Hobby
ART
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