JUL 2020 - MARCH 2021

The Intro

The idea behind this brand is to use sports affiliates-referral programs for monetization.

My responsibilities were the same as for Prize Jar We’ve changed some elements and a registration journey. This project was more about the branding, but I did some UX changes like for e.g. on-boarding experience and purchase journey.

placeholder image
The Logo

Our initial idea was “American Bronco Style”. 

We’ve discovered (by user tests) that even if it looks sporty, the European Style (Fifa, Champions League etc.) could work better worldwide. Especially in the UK, so we’ve changed it to a more universal look.

logo PS-Dark
logo PS-Bright
The Template

I used the same template as for the Prize Jar. With the same naming convention and design-lingo.

prize stars-doc@2xprize stars-doc@2x
New Features

From the user feedback, we’ve learned that:

- Past game panels were difficult to find and notice - users didn’t know that we need 2 more days before the draw could take place

- It’s difficult to customise panels, and it’s not possible to make them in different colours (from the team)

- There is no connection between the prize panel and how entries look in the user panel

I created a new version of prize panels. I also wanted to add “a ticket with a perforation” look to it.

prize stars-item-doc
prize stars-mob16

New Ended Game Panel

prize stars-mob15

New Entries In User Panel

We’ve added bundles and post free entry offer. 

bundle 01
bundle 02
Winners Stories

Users are the most important assets. Showing them and telling their stories gave us the opportunity to build trust and an important human touch. I found it very rewarding and interesting to read them.

I had placed the Winners Panel below competitions. Users can see it and have easy access to it. They can also check who had won past prizes, which give us credibility. It was a clear tradeoff between trust and UI.

Winners
prize stars-mob5

Winners On The Homepage

prize stars-mob6

Winners Modal

Marketing Materials

I created generic marketing materials 

To help establish the brand guidelines

Winners

Instagram Posts

Winners

Social Media Hero Banners

Winners

CRM Templates

The Gallery
Of Screeshots

The Gallery 
Of Screenshots

desk mobile-01
Mob 04

Registration

01 Process

Game Entry

01 Process

Bonus Game Entry

Mob 04

User Panel With Entries

01 Process

Purchase

01 Process

Payment Confirmed

The Outcome

This project was very similar to PrizeJar and please check more in-detail case study here. But It was interesting to see how a different brand could apply to the same template.

From a business point of view, this product is getting traction and growing. It will be very interesting to see how it will conquer this niche market.

Portfolio

Selection Of Projects: 2016-2021

case study

2021

Internet Raffles

I designed a line of products for the internet competitions 

Product design

case study

2019

Platform
Design

I’ve created a design system and a platform for online casino products

GUI DESIGN

case study

2018

Gamified Experience

I’ve researched and designed gamification features

PRODUCT DESIGN

case study

sep 2016

Lottery Syndicates

A green-field project about lotteries. I tested and created a product

PRODUCT DESIGN

case study

2018

Slingo Boom HTML5 game

My task was to create UX and UI for free to play product

GUI DESIGN

More Projects and Samples Avalible Upon Request

Archive

+6 years old works

may 2015

Pirate
Plunder

GUI design, animations and art for company’s flagship product 

VISUAL DESIGN

2013-2015

Geonomics GUI design

I was Art Directing creation of skins for company’s instant win games 

VISUAL DESIGN

ANCIENT

+10 years old projects

aug 2013

Zoony
Match

Game UI And UX

GUI DESIGN

may 2012

Brainstorm iOS app

New product line design and service

PRODUCT DESIGN

jan 2012

M.E.T.A.R
Weather

New product line design and service

HEADING CONTENT

JUN 2009

Blamball
iOS game

New product line design and service

GAME DESIGN

miscellaneous

Areas Of Interest

2010-2013

Various
Animations

Some Animations For The US Based Companies

Animations

lottery item

JULY 2020

Nathaniel 19
free font for all

As an experiment I had created a freeware font for all designers

FONT DESIGN

lottery item

2009-2020

MY Art &
DrawINGS

After Hours, 
My Art and Hobby

ART

lottery item
Mask Logo

Copyright 2021 - Adam Jedrzejewski - All Rights reserved.
All product names, logos, and brands are property of their respective owners.All company, product and service names used in this website are for identification purposes only.Use of these names, logos, and brands does not imply endorsement. Adam Jedrzejewski - London based product designer portfolio. Available for a short and a long-term contracts.