Logo

I created 8 versions of the logo. We picked that one as it was the most mature and the best for our target audience.

An interesting finding was that our target audience not received well Sophisticated and better versions of the logo.

Colours

We did a limited focus group to establish what colour we will use. As we weren't sure.

Red was a winner.

Prize Jar is a monotone brand with a yellow as an accent. Sometimes we can use it as a duo-tone.

Typography

I used Nunito for H1 to H7 and Nunito Sans for everything else below the H7 line

The Bear

I created this character to support the brand.

This is a fourth version of him. I also animated him in the UI doing funny things.
Some Animations from the UI

I also created a font with all his emotions. It was useful for marketing, presentations, etc. I sent this font to everyone involved.

We’ve used bear across the social media and during the onboarding process.

I sketched everything on the paper, scanned and shared with a team via Miro.

After we were happy with the basic flow I moved to Figma.

I created a basic prototype and I shared it with everyone. We’ve been working that way until we were happy with the user journeys.

It was a very important to have everyone familliar with Figma. From Developers to Marketing this design thinking process worked amazing and becuase of that we’ve been working very fast.

While working on the prototype I was creating a design system in the same time.

Design System

To speed up development process I created a full documentation . It was faster for me to create this doc than later spent time with developers. It wasn’t a separate file but a part of the main template. That way I wasn’t creating a new document but worked on a single system. 

Doing design guidelines was a real seamless expirience in Figma and it wasn’t something EXTRA, Was just a part of my workflow.

I informed the team that:

everything is modular and nested
• I used Fibonacci numbers
• If something is 27pixels is more likely 30pixels
• if typography is without a style = mistake
• if colour hasn’t had a style, it is a mistake
• And a few more. But that was my approach

Deliveries And Visuals

I was involved in development, reviewing developers’ progress, writing review documents etc.. Developers were pleased with my documentation. I’ve heard many times that my comments and reviews were clear and very easy to understand.