SEP 2017
Lottery syndicates allow groups to purchase a large number of lottery entries and share any resultant winnings.
UX Design | Reserch
Posted: 12/10/2018 - 4 Minutes read
The Lottery
The Intro
Syndicate members collectively buy substantial quantities of chances to increase potential prizes, while distributing any rewards evenly amongst participants. Users can decide how many entries they want to buy.
It’s possible to choose from lotteries across the world. For example, American Thunderball or German Lotto.
Requirments
The Goal
"To Build a new line of products for lottery players and soft gamblers."
My Tasks
Market Research
To Create a green-field product line
Lap user tests
Project documentation / dev handover
Design thinking
The Process
The diagram of my process during this project.
Part one
The Brief
After receiving initial direction from our creative director, I began the design process by decomposing requirements into discrete elements like application capabilities, interface components, and detailed workflow screens.
I started by breaking things into smaller pieces, like functionalities, components and screens.
Scans of the design doc, my notes on the margins.
The Process
My Process involves sketching on paper.
In this example, I drew tutorial ideas and user flow for onboarding/first-purchase experience.
Some sketch examples
Research
Market research
The following phase involved conducting a competitive analysis of existing lottery syndicate products in the European and North American marketplace.
I interviewed my creative director (the author of the brief) and my CTO (the product owner), about their vision and expectations.
Part two
Wireframes
Following initial collaborative sessions to align on the direction and key elements, I created a series of mockups to illustrate potential solutions for review.
This enabled rapid iteration and feedback before progressing to crafting wireframes that focused on defining the structure, content organization, and logical user flows. Constructing mocking visual concepts before wireframing helped communicate ideas effectively and gain consensus among stakeholders. With team alignment on the mockup approach, I could effectively transition to plotting detailed flows.
The first Lo-Fi wireframe.
Upon iterating through several rounds of refinements on initial wireframe concepts, and validating the overall information architecture, the team was prepared to transition to constructing a high-fidelity prototype.
Testing lifelike user interactions and flows before investing in production saves resources. Creating various wireframe versions helps find the best balance between usability and functionality. Aligning on information design, user workflows, and validating through agent testing lays a strong foundation for developing a robust product.
An example from wireframing process
An example from wireframing process
The “final” wireframe
Part three
The Prototype
I used Axure RP as it’s the best for high-fidelity prototypes. We wanted to test some serious interactions and features before production.
After the first version, I found out that my approach to navigation was incorrect as it can be simplified. I resigned from drop-downs (as they were confusing and foremost hard to notice) and used icons instead.
The First Prototype
Research
User tests
User testing is crucial for new product development as it uncovers user preferences and issues early on. By involving users in the testing process, teams refine the product to meet user needs, ensuring a better user experience and reducing development risks.
Initially I was looking to test two things:
1. If users understand the product and the idea behind the lottery syndicates.
2. Usability test - If users will finish navigation tasks.
Testing was administered in person with subjects using the prototype application on provided devices.
Test cards with questions and tasks.
The results
First user tests
All Users (issues and actions):
• Used the drop-down menu to navigate to their chances/see/add/cancel.
• Have struggled with the first purchase (+ button).
• Were not sure about syndicates (number of people, chances etc.) Wanted to know more about it.
• Didn’t notice or didn’t care about win-o-meter.
• Have no problems with finding things/navigation (cancel, add, view etc.)
Solutions and improvements that we can apply:
• The learning/onboarding experience should be bigger and cover much more info about the product.
• We could think about video/animation or modern-style tutorial images for every step. A user shouldn’t be able to skip it - as a part of the onboarding experience. For example, we can add a screen explaining that the user needs to press the (+) button to make a purchase. Please check the pocket jack example on the next page.
• Chances and syndicates: We should explain those to the users, how many people are in a syndicate, what is their share, etc.
• Win-o-meter. Users didn’t notice it, they ignored a percentage. Seems that the win-o-meter doesn’t have marketing value, the reason for that could test the environment and/or samples.
• We could create a tutorial on “how it works” to improve knowledge about syndicates.
• We should replace the button on the homepage with a more prominent CTA.
Solving problems
Potential actions that I can take, learned from my tests.
The problem:
Lottery syndicates aren’t easy to understand/communicate.
Solution:
To introduce a tutorial.
In the future, we will replace it with a more appealing version, but for tests, it was enough.
As I noted, learning experience/onboarding is an important part of the product.
I changed the flow and moved more options to the burger menu to make them more accessible. Users were looking there.
Here is the tutorial placeholder
The results
The Second User Test
I kept the same questions but changed users, as I didn’t want to test this idea on people who were already familiar with it.
Here is what I learned:
I’ve improved almost every point from the past test, but not the (+) button, but that was a matter of colour and shape, as it was very hard to notice on the grey scale prototype.
Here is the second test prototype
The Placeholder Visuals
The Placeholder Visuals
The team asked me to use the existing guidelines of our Spingenie brand. Created by the agency.
I wasn’t involved in the design of it, so I just applied the guidelines.
Homepage Branded as Spingenie
Tickets Area
Chances Purchase Modal
Registration Journey - Branded as Spingenie
Chances Cancel Modal
Advance Payment Screen
The final words
The Outcome
Due to factors including development costs, timelines, and regulatory uncertainty, leadership made the decision not to proceed with launching this specific lottery syndicate initiative.
However, the user research I spearheaded provided valuable insights to inform future innovation and product development.
I was proud of my design and findings, and I learned many new things while working on this project. It was the beginning of a new role as I was elevated to a Lead UX Designer position.
Recent 2019-2023
Portfolio
This section contains the selection of my best past projects
SEP 2023
Heavy Duty Challenge
"I crafted the brand and GUI for Heavy Duty Challenge game, ensuring a seamless user experience through rigorous testing and UX refinement."
UX | UI | Brand
AUG 2021
Internet
Raffles
"I led the creation of an innovative internet competition platform, establishing design systems, UI, and UX. Continuously providing design support, I've been integral to the ongoing success of this brand."
UX | UI | Brand
OCT 2019
Design
System
“I crated s design system and managed 12 casino brands, collaborating with the front-end head to create a Sketch plugin for faster production. I also conducted user tests and served as the primary UX resource company-wide."
UI | UX
MAY 2018
Gamification features
"I conducted research and designed gamification features across our company's product portfolio, collaborating with cross-functional teams to enhance user engagement and overall experience."
UX | UI
SEP 2016
Lottery Syndicates
"I directed the research and design of a green-field syndicate lottery app, overseeing the entire process from initial research to MVP design. This case study exemplifies my approach to app design."
UX | UI
Older projects
+5y Old
This section contains the selection of much older projects just for the reference
JUN 2018
Slingo Boom HTML5 Game
"I directed the research and design of a green-field syndicate lottery app, overseeing the entire process from initial research to MVP design. This case study exemplifies my approach to app design."
Playstation | PC | Xbox
Product design
Older projects
+5y Old
This section contains the selection of much older projects just for the reference
More Projects and Samples Avalible Upon Request
Archive
+6 years old works
may 2015
Pirate
Plunder
GUI design, animations and art for company’s flagship product
VISUAL DESIGN
2013-2015
Geonomics GUI design
I was Art Directing creation of skins for company’s instant win games
VISUAL DESIGN
Ancient
+10 years old projects
aug 2013
Zoony
Match
Game UI And UX
GUI DESIGN
may 2012
Brainstorm iOS app
New product line design and service
PRODUCT DESIGN
JUN 2009
Blamball
iOS game
New product line design and service
GAME DESIGN
MISC
Areas Of Interest
2010-2013
Various
Animations
Some Animations For The US Based Companies
Animations
JULY 2020
Nathaniel 19
free font for all
As an experiment I had created a freeware font for all designers
FONT DESIGN
2009-2020
MY Art &
Drawings
After Hours,
My Art and Hobby
ART
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