Gamification works like a loyalty programme.
User gets points while spending money on our website. It can be connected it to pretty much every user action like for eg. “User gets points by adding his personal data to the registration journey.
• To improve retention and conversion of our products
• Create immersive and gamified user experience
Various mechanics have been used during the production of this feature. Some based on the university research about gamers and their behaviors, others from books and our in-house ideas.
• Gamification during on-boarding process
• Daily free games
• Points and Levels
• Level boosters
Here is an example of our research cards (Types of players)
1. I’ve Gathered research about competitors and theirs implementations
2. Started in-house design workshops - ideas gathering and processing
3. Finding from workshops helped us to establish MVP and a roadmap for this product
4. Prototype and user tests to verify ideas and understanding of the users
5. User survey to validate ideas
6. Production stage
7. Implementation across the brands
Here is a diagram of my process:
MVP User Flow
We’ve started with a basic user flow, to visualize what we want and what we need.
Post MVP User Flow.
Example from the next iteration of the user flow.
During the gamification project, I created and tested a few prototypes.
Here is one example of the opt-in journey and functionalities.
Progress bar was a tool that allowed us to inform our users where they are with their progress. I created some animation for it too, like bar boost and bar explosion. It was also possible to check the bar during a game session.
We've found box mechanics during one of our workshops. The idea is simple. At the end of each level, the user will get a wrapped gift with a randomly generated prize inside. I really liked that idea as it given the element of curiosity and randomness.
Opened box with T&Cs
Gamification can be confusing, esspecially for the first time users. Tutorial was a part of the on-boarding process and triggered after the second login.
Gamification bar in-game
Gamification in the lobby
Gamification user panel
Daily free game
Box opening during the game
Idea for A new lobby
Leaderboards another idea
Gamification was an interesting project to work on. We haven't seen a spike in our retention and convertion. But we've laearned a lot and established some good desing and development practices.
Tournaments in progress
Tournaments lobby another version
Selection Of Projects: 2016-2021
I designed a line of products for the internet competitions
I’ve created a design system and a platform for online casino products
I’ve researched and designed gamification features
A green-field project about lotteries. I tested and created a product
My task was to create UX and UI for free to play product
More Projects and Samples Avalible Upon Request
+6 years old works
GUI design, animations and art for company’s flagship product
I was Art Directing creation of skins for company’s instant win games
+10 years old projects
Game UI And UX
New product line design and service
New product line design and service
Areas Of Interest
Some Animations For The US Based Companies
free font for all
As an experiment I had created a freeware font for all designers
MY Art &
My Art and Hobby
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