2018-2019
Gamification
I do have big documentation of this project but I will not share it here. This is an overview, if you want to know more, please let me know.
THe INTRO
Gamification works like a loyalty programme.
User gets points while spending money on our website. It can be connected it to pretty much every user action like for eg. “User gets points by adding his personal data to the registration journey.
The Goal
• To improve retention and conversion of our products
• Create immersive and gamified user experience
My Tasks
Research
User experience design
GUI Animations and Images
User tests
Mechanics and Research
Various mechanics have been used during the production of this feature. Some based on the university research about gamers and their behaviors, others from books and our in-house ideas.
• Gamification during on-boarding process
• Daily free games
• Points and Levels
• Level boosters
The Process
1. I’ve Gathered research about competitors and theirs implementations
2. Started in-house design workshops - ideas gathering and processing
3. Finding from workshops helped us to establish MVP and a roadmap for this product
4. Prototype and user tests to verify ideas and understanding of the users
5. User survey to validate ideas
6. Production stage
7. Implementation across the brands
Here is a diagram of my process:
Basic User FLow
We’ve started with a basic user flow, to visualize what we want and what we need.
A basic user flow
First Prototype
During the gamification project, I created and tested a few prototypes.
Here is one example of the opt-in journey and functionalities.
Features:
Progress bar
Progress bar was a tool that allowed us to inform our users where they are with their progress. I created some animation for it too, like bar boost and bar explosion. It was also possible to check the bar during a game session.
The Box
We've found box mechanics during one of our workshops. The idea is simple. At the end of each level, the user will get a wrapped gift with a randomly generated prize inside. I really liked that idea as it given the element of curiosity and randomness.
Wrapped box
Opened box with T&Cs
Tutorial
Gamification can be confusing, esspecially for the first time users. Tutorial was a part of the on-boarding process and triggered after the second login.
Tutorial wireframe/idea
Tutorial the final
The Final Screens
Gamification bar in-game
Gamification in the lobby
Gamification user panel
Gamification user panel details
Abandoned ideas
Tournaments
Daily free game
Box opening during the game
Idea for A new lobby
Leaderboards
Leaderboards another idea
Tournaments in progress
Tournaments lobby another version
The Outcome
Gamification was an interesting project to work on. We haven't seen a spike in our retention and convertion. But we've laearned a lot and established some good desing and development practices.
portfolio
Most Recent Works
Platform Design
Prize Jar
Competitions
I created a new brand and product + platform for online competitions
Platform Design
B2B PLATFORM
DESIGN
I created a design system and been taking care of the company’s 12 brands and products.
Product Design
Gamification
design
I started design thinking processes across the company by designing gamification as a big team
Older Works
A bit older and ancient samples. If you would like to see some more in a specific area, please let me know and I will send you a link
SEP 2016
Lottery Syndicates
Making Of The Lottery Syndicates
Product Design
SEP 2018
Slingo Boom
HTML 5 GAME
HTML5 Angular,
Client Side,Game Project
Visual Design & UX
MAY 2015
Pirate Plunder
Game Art For a Gambling
Product
Game Art
2013-2015
Geonomics
Game Skins
Instant Win Games Assets
And Website Visual Design
Game Art
ARCHEOLOGY +7YRS OLD
Ancient samples.
AUG 2013
Zoony
Match
Artwork For a Company’s
Product
Art & UX
MAY 2012
Brainstorm
Ios App
iOS App For Brainstorming
Sessions
Product Design
JAN 2012
M.E.T.A.R iOS
Weather App
The App For Cessna Style
Airplane Pilots
Product Design
JUN 2009
BlamBall
iOS Game
Arkanoid Style
Personal Project
Product Design
2010-2013
Various
Animations
Some Animations
For The US Based Companies
Animations
2009-2020
MY Art &
DrawINGS
After Hours,
My Art and Hobby
ART
Adam Jedrzejewski - London based product designer portfolio. Available for a short and a long-term contracts.
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