2018-2019
Gamification
Gamification
The Intro
Gamification works like a loyalty programme.
User gets points while spending money on our website. It can be connected it to pretty much every user action like for eg. “User gets points by adding his personal data to the registration journey.
The Goal
• To improve retention and conversion of our products
• Create immersive and gamified user experience
My Tasks
Market Research
User experience design
GUI Animations and Images
User tests
Mechanics and Research
Various mechanics have been used during the production of this feature. Some based on the university research about gamers and their behaviors, others from books and our in-house ideas.
• Gamification during on-boarding process
• Daily free games
• Points and Levels
• Level boosters
Here is an example of our research cards (Types of players)
The Process
1. I’ve Gathered research about competitors and theirs implementations
2. Started in-house design workshops - ideas gathering and processing
3. Finding from workshops helped us to establish MVP and a roadmap for this product
4. Prototype and user tests to verify ideas and understanding of the users
5. User survey to validate ideas
6. Production stage
7. Implementation across the brands
Here is a diagram of my process:
MVP User Flow
We’ve started with a basic user flow, to visualize what we want and what we need.
A basic user flow
Post MVP User Flow.
Example from the next iteration of the user flow.
Extended User Flow with User Panel
First Prototype
During the gamification project, I created and tested a few prototypes.
Here is one example of the opt-in journey and functionalities.
The Prototype
Features:
Progress bar
Progress bar was a tool that allowed us to inform our users where they are with their progress. I created some animation for it too, like bar boost and bar explosion. It was also possible to check the bar during a game session.
The Box
We've found box mechanics during one of our workshops. The idea is simple. At the end of each level, the user will get a wrapped gift with a randomly generated prize inside. I really liked that idea as it given the element of curiosity and randomness.
Wrapped box
Opened box with T&Cs
The Tutorial
Gamification can be confusing, esspecially for the first time users. Tutorial was a part of the on-boarding process and triggered after the second login.
Tutorial wireframe/idea
Tutorial the final
The Final Screens
Gamification bar in-game
Gamification in the lobby
Gamification user panel
Abandoned ideas
Tournaments
Daily free game
Box opening during the game
Idea for A new lobby
Leaderboards
Leaderboards another idea
The Outcome
Gamification was an interesting project to work on. We haven't seen a spike in our retention and convertion. But we've laearned a lot and established some good desing and development practices.
Tournaments in progress
Tournaments lobby another version
Portfolio
Selection Of Projects: 2016-2021
2021
Internet Raffles
I designed a line of products for the internet competitions
Product design
2019
Platform
Design
I’ve created a design system and a platform for online casino products
GUI DESIGN
2018
Gamified Experience
I’ve researched and designed gamification features
PRODUCT DESIGN
sep 2016
Lottery Syndicates
A green-field project about lotteries. I tested and created a product
PRODUCT DESIGN
2018
Slingo Boom HTML5 game
My task was to create UX and UI for free to play product
GUI DESIGN
More Projects and Samples Avalible Upon Request
Archive
+6 years old works
may 2015
Pirate
Plunder
GUI design, animations and art for company’s flagship product
VISUAL DESIGN
2013-2015
Geonomics GUI design
I was Art Directing creation of skins for company’s instant win games
VISUAL DESIGN
Ancient
+10 years old projects
aug 2013
Zoony
Match
Game UI And UX
GUI DESIGN
may 2012
Brainstorm iOS app
New product line design and service
PRODUCT DESIGN
JUN 2009
Blamball
iOS game
New product line design and service
GAME DESIGN
MISC
Areas Of Interest
2010-2013
Various
Animations
Some Animations For The US Based Companies
Animations
JULY 2020
Nathaniel 19
free font for all
As an experiment I had created a freeware font for all designers
FONT DESIGN
2009-2020
MY Art &
DrawINGS
After Hours,
My Art and Hobby
ART
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