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I’m a multi-skilled designer, blending visual storytelling, product design, and UI/UX design across digital media

I specialise in:

product design

Team Leading / Product Scoping / Time Planning / Art Directing / Mentoring / Road-mapping / Optimisation

Visual Design

Strategic Design / Design systems / Brand Design / Mobile and Web Apps / Motion Design / 3D graphics

User Experience

Rapid Prototyping / User Research / Usability testing / Interaction Design / Information Architecture / Optimisation

I’m Adam a London-based designer, currently working as a contractor.

Before the latest project at Nano Games (Heavy Duty Challenge). I had the fantastic opportunity to contribute to the dream team at Triple Star Media. We launched the fresh green-field product, PrizeStars

Preceding the pandemic, I served as the Head of UX and Design at Gaming Realms, where I built massive design systems and launched over 12 casinos! Yes, 12! Before getting into UX, I was Art Directing at Geonomics, a lottery start-up where I led the creation of new instant win game products. I found my road to London in 2013, leaving behind freelancing for various companies. Notable mentions: Deloitte (I designed my first UI in 2004!) and CD Projekt RED—I was proud to be one of the core team members working on the first The Witcher game.

In my free time, I dive into philosophy, ancient history, and sociology. I find joy in both writing and drawing with black ink. Long walks are a favourite pastime.

Feel free to reach me out at  — LinkedIn

Worked for:

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2009-2024

Selected works

2021-2023

Heavy Duty
Challenge

"I crafted the brand and GUI for Heavy Duty Challenge game, ensuring a seamless user experience through rigorous testing and UX refinement."

UX | UI | Brand 

2021

Internet
Raffles

"I led the creation of an innovative internet competition platform, establishing design systems, UI, and UX. Continuously providing design support, I've been integral to the ongoing success of this brand."

UX | UI | Brand

2017-2019

B2B & B2C
Platform 

“I crated s design system and managed 12 casino brands, collaborating with the front-end head to create a Sketch plugin for faster production. I also conducted user tests and served as the primary UX resource company-wide."

UI | UX

 2018

Gamification
Features

"I conducted research and designed gamification features across our company's product portfolio, collaborating with cross-functional teams to enhance user engagement and overall experience."

UX | UI

2016

Lottery
Syndicates

"I directed the research and design of a green-field syndicate lottery app, overseeing the entire process from initial research to MVP design. This case study exemplifies my approach to app design."

UX | UI

2008 - 2016

Games
Archive

"This section contains older game projects that I've worked on. They serve as a reference to showcase my previous game development experiences. Please note that some of these projects are quite dated."

UX | UI | Art

JUN 2018

Slingo Boom HTML5 Game

"I directed the research and design of a green-field syndicate lottery app, overseeing the entire process from initial research to MVP design. This case study exemplifies my approach to app design."

Playstation | PC | Xbox

Product design

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