I do have big documentation of this project but I will not share it here. This is an overview, if you want to know more, please let me know.
Gamification works like a loyalty programme.
User gets points while spending money on our website. It can be connected it to pretty much every user action like for eg. “User gets points by adding his personal data to the registration journey.
• To improve retention and conversion of our products
• Create immersive and gamified user experience
User experience design
GUI Animations and Images
Various mechanics have been used during the production of this feature. Some based on the university research about gamers and their behaviors, others from books and our in-house ideas.
• Gamification during on-boarding process
• Daily free games
• Points and Levels
• Level boosters
1. I’ve Gathered research about competitors and theirs implementations
2. Started in-house design workshops - ideas gathering and processing
3. Finding from workshops helped us to establish MVP and a roadmap for this product
4. Prototype and user tests to verify ideas and understanding of the users
5. User survey to validate ideas
6. Production stage
7. Implementation across the brands
Here is a diagram of my process:
Basic User FLow
We’ve started with a basic user flow, to visualize what we want and what we need.
A basic user flow
During the gamification project, I created and tested a few prototypes.
Here is one example of the opt-in journey and functionalities.
Progress bar was a tool that allowed us to inform our users where they are with their progress. I created some animation for it too, like bar boost and bar explosion. It was also possible to check the bar during a game session.
We've found box mechanics during one of our workshops. The idea is simple. At the end of each level, the user will get a wrapped gift with a randomly generated prize inside. I really liked that idea as it given the element of curiosity and randomness.
Opened box with T&Cs
Gamification can be confusing, esspecially for the first time users. Tutorial was a part of the on-boarding process and triggered after the second login.
Tutorial the final
Gamification bar in-game
Gamification in the lobby
Gamification user panel
Gamification user panel details
Daily free game
Box opening during the game
Idea for A new lobby
Leaderboards another idea
Tournaments in progress
Tournaments lobby another version
Gamification was an interesting project to work on. We haven't seen a spike in our retention and convertion. But we've laearned a lot and established some good desing and development practices.
Most Recent Works
I created a design system and been taking care of the company’s 12 brands and products.
I started design thinking processes across the company by designing gamification as a big team
I created a new product line for a lottery players and soft gamblers.
A bit older and ancient samples. If you would like to see some more in a specific area, please let me know and I will send you a link
Making Of The Lottery Syndicates
HTML 5 GAME
Client Side,Game Project
Visual Design & UX
Game Art For a Gambling
Instant Win Games Assets
And Website Visual Design
Artwork For a Company’s
Art & UX
iOS App For Brainstorming
The App For Cessna Style
For The US Based Companies
MY Art &
My Art and Hobby
Adam Jedrzejewski - London based product designer portfolio. Available for a short and a long-term contracts.
Copyright 2020 - Adam Jedrzejewski - All Rights reserved.
All product names, logos, and brands are property of their respective owners.All company, product and service names used in this website are for identification purposes only.Use of these names, logos, and brands does not imply endorsement.